Under Xi Jinping, the PRC is pursuing the campaign “tell China’s stories well”. This multifaceted program is intended to refute negative stereotypes about China and spread its narrative across the globe. Under this umbrella, China promotes its own expressions in Chinese to disseminate their true spirit, uses existing Western concepts (e.g., globalisation) and universal values (e.g., rule of law) but with a distorted meaning, and tries to establish its own concepts (e.g., a community of shared destiny) to be acknowledged worldwide. The goal is to gradually phase out the existing global narrative and replace it with Chinese ideas as a means of shaping a China-led discourse.