Due to mounting Russian propaganda in the eastern neighbourhood and in the Baltic states, the EU set up a task force (East StratCom) in September to counter stereotypes about the Union disseminated by the Moscow apparatus. This is a step in the right direction, but a drop in the ocean of needs. The Union still allocates sparse resources to support independent media operating in Russian and in local languages. EU delegations face staff shortages in communication units, especially those covering social media, while the budgets of those units remain small in comparison to the countries covered by enlargement policy. This report examines the limitations of EU communication in the neighbourhood and draws on the experience of EU delegations to provide recommendations for building an image of the Union understandable to ordinary people.